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- the protector treatment 🤝 the last blissful days of summer the main act roadshow is coming to austin this weekend, stay tuned for more 👀
- the world of protector ❤️🔥 behind the scenes of a summer spent shielding every strand, from pool days to shoot date + everything in between
- the numbers are impressive, but your hair is the real proof 💛 Dr. Cicely Shillingford explains how frizz-me-not anti-frizz treatment is clinically proven to smooth frizz for up to 72 hours (that's an entire long weekend of unpredictable summer weather!)
- when we say clinically proven, we mean it 🔍 we’re back in the lab as Dr. @cicelyshillingford reveals how soulstruck dry hair mask fights hair breakage for hair that’s as soft as it is strong 💪 *clinically proven
- we're serious about shine ✨ in today’s segment inside our lab, Dr. Cicely Shillingford shares how we measure the protector shampoo + conditioner to make sure it leaves your hair vibrant + shiny 🧪 🔬
- 6find us tomorrow tor day two of our protector collection roadshow. we will be gifting samples of our new protector collection + you’ll get a chance to win a full size of the protector treatment* POP-UP INFO: 🛍️ lincoln shopping district 📍 645 lincoln road miami beach, fl 33139 🗓️ 8/28 + 8/29 ⏳ 12pm - 5pm the protector collection is available exclusively at @ultabeauty 🧡 *while supplies last
- 2the mane act is on the road! first stop: miami 🌴 join us for an immersive pop-up experience + meet the protector collection IRL ❤️🔥 we'll be passing out samples of our new collection + feature a ring toss game you can win a full size of the protector treatment* POP-UP INFO: 🛍️ lincoln shopping district 📍 645 lincoln road miami beach, fl 33139 🗓️ 8/28 + 8/29 ⏳ 12pm - 5pm swing by in-store at @ultabeauty miami 8/28 + meet an amika hair expert, get the scoop on our new protector launch + experience in-store demos 🛍️ miami 📍1440 northwest n river drive, ste 240 miami, fl 33125 🗓️ 8/28 *while supplies last
- when @Ashley CPAP Baddie’s (she/her) CPAP heatless curls caught our eye, we knew we had to meet her ✨ we sent Michaela (she/her), our #amikapro educator straight to chicago to give her the ultimate heatless curl tutorial, CPAP-friendly + all 🫶
- always trust the process 🙂↕️
- the 3pm urge to do a slick back at your desk ✨ no gel nearby? try this duo to get the look without the crunch: 💚 midnight mender to condition + smooth hair (go ahead, use it during the day! we do 🤫) 🧡 supernova moisture + shine cream to secure that signature slick back look with serious shine inspired by @Jacy Lee
- new besties, no notes 💗 @alpalllll + @izzybizzyspider
- 3hair sending out an end-of-summer 🆘? our treatments are here to help with stylist-trusted results for *every* concern: ❤️ color fade + UV protection* → NEW! the protector color protect + strengthen treatment 💚 breakage → midnight mender overnight treatment 💙 dryness → hydro rush leave-in conditioner 🧡 dullness → superfruit star lightweight hair oil 💛 frizz → frizz-me-not anti-frizz treatment *clinically proven
- 5can't wait to bring the protector on the road, stay tuned to see where we're headed 🤭
- 3shades of our mood board ❤️🧡🩷 get a FREE mane must-haves hair clips + scrunchie kit with purchases $100+ at loveamika.com + loveamika.ca 🫶
- 3kinda chic to use the protector collection ❤️🔥
- celebrating the protector launch with mane act 1 + 2 was unforgettable ❤️🔥 shop the collection at @Ulta Beauty
- before the room fills up + the sun goes down ❤️🔥
- stay tuned for more from our LA event 👀
- 4sketch 👉 spec 👉 swatch 👉 shelf. every detail on the protector, down to the etched pattern and that exact shade of red (hi, Pantone 1777 C 👋), started as a drawing before it became a bottle. swipe through to see how the protector went from a concept to the real thing in your shower ✨
- 4color protection that works overtime ⏱️ meet the protector treatment, a lightweight leave-in with heavyweight benefits for your hair. 🚿 prevents color fade for up to 40 washes* ☀️ protects against UV, chlorine + copper exposure 💪 5.2x stronger hair + 81% less breakage* 🌡️ protects from heat up to 450°F* ✨ leaves hair shiny, soft + more manageable get it now at @Ulta Beauty + loveamika.com 🛒 *clinically proven
- 4you can protect your color, starting in the shower. the NEW protector shampoo + conditioner are made with fade-fighting ingredients to keep your color looking vibrant longer. here's why you (+ your colorist!) will love it: 🚿 prevents color fade for up to 40 washes* 💪 11x stronger hair + 91% less breakage* ❤️ won’t strip or shift your color 💧 rinses out quickly without residue ✨ leaves hair smooth, soft + shiny* add them both to your @Ulta Beauty cart now 🛒 *clinically proven, when shampoo + conditioner are used together as a system.
- no need to call in backup against UV, chlorine + other common color faders. the protector is already on the way 💌 @Ulta Beauty
- from the salon to the shower, the protector’s got your back ❤️ the protector shampoo, conditioner + treatment coming 8/2 @Ulta Beauty
- your hair color deserves the spotlight ✨ it's in good hands with the protector. 🚿️ prevents color fade for up to 40 washes* ☀️ reduces fade + shift from up to 15 hours of UV exposure* ❤️ fights fade from chlorine + copper exposure* landing 8/2 @Ulta Beauty *clinically proven
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