@amika
AMIKA:you can protect your color, starting in the shower. the NEW protector shampoo + conditioner are made with fade-fighting ingredients to keep your color looking vibrant longer. here's why you (+ your colorist!) will love it: 🚿 prevents color fade for up to 40 washes* 💪 11x stronger hair + 91% less breakage* ❤️ won’t strip or shift your color 💧 rinses out quickly without residue ✨ leaves hair smooth, soft + shiny* add them both to your @Ulta Beauty cart now 🛒 *clinically proven, when shampoo + conditioner are used together as a system.
On the profile · Aug 4, 2026