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Archived TikToks from OUAI (@theouai). 176 saved TikToks.
- Behind the cut: now that all 3 episodes of CHOPPED are out, we sat down for an exclusive interview with our masked villain and Victoria Pedretti.
- Do final girls have the best hair? Find out now in the finale of CHOPPED–a OUAI limited series ✂️
- Dead ends kill. CHOPPED—a OUAI limited series starring Victoria Pedretti ✂️ 10.26.
- Fall forecast: golden hour, glowing skin, & healthy hair.
- Say “I’m fine” and mean it. Thanks to the ultimate fine hair arsenal: • Detox Shampoo – Cleanses without stripping • Fine Hair Conditioner – Hydrates & strengthens • Fine to Medium Treatment Masque – Deeply hydrates to replenish dry strands (in place of conditioner when your hair needs a lil more love) • Leave In Conditioner – Our do-it-all leave-in that protects, detangles, and smooths • Hair Oil – Adds softness and shine
- Taking the long way home, obviously. Lauren Canyon balances notes of fig leaf, jasmine, & violet with lingering base notes of cedarwood & soft musk. Feels like the good kind of detour.
- How to get your hair to catch the light just right featuring Thick Shampoo & Conditioner. @itsreallyhelen
- Laurel Canyon has notes of fig leaf, almond milk, and cedarwood. But if you close your eyes, you’ll also smell a non-performative record collection and Joni Mitchell’s guitar.
- Don’t call it a catwalk. It’s NYFW. Wearing Fur Bébé at @Rachel Antonoff x @🌸Susan Alexandra🎀 Best in Show. (P.S. all pups are adoptable via @Animal Haven)
- Familiarity breeds c̶o̶n̶t̶e̶m̶p̶t̶ a shared love for Laurel Canyon EDP
- Your new limited edition St. Barts Solid Fragrance travels well. Just don’t be surprised when this happens. Now available at @sephora and theOUAI.com
- Meet our newest scent Laurel Canyon–smells like the top is down, the music blasting, and your favorite passenger princess. Our newest EDP is available exclusively at @ultabeauty and theOUAI.com
- We heard you. Kind of. Meet our limited edition St. Barts Solid Fragrance, your favorite tropical scent in a solid format you can take anywhere.
- We’ve been known to save lives.
- Who cares about getting the right answers when the outcome is hair like this ft. Thickening Spray & Super Dry Shampoo
- We take work life balance seriously.
- Ctrl + Alt + Detangle + Protect + Smooth + Fight Frizz. Leave In Conditioner now in St. Barts and Melrose Place (and North Bondi, ofc).
- Asking our team: tell us about the intricacies of brand marketing while showing us how you use Leave In Conditioner to hydrate and heat protect your hair. Quickly.
- Leave In Conditioner and doing the clam slam in the office.
- Protection of choice: our Swiss army knife of hair — Leave In Conditioner.
- OUAI says gay.
- Allie looking at a toxic relationship the same way we look at a bad hair day: “I can fix this.” Head to TikTok shop to get the look.
- Time for a detox–with no better partner than our favs at @seenlibrary. For one afternoon, we swapped screen time for page time and gathered with our community on social (aka YOU) for a day of DND and deep connection centered around fresh starts. Turns out a wrapped book selection based on vibes, good food & conversation, massage treatments, and more OUAI in your life is *the* ideal way to reset for summer.
- *Sends invoice for 3 pumps of Leave In Conditioner*
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