EADEM (@eadem.co) TikTok archive (page 5)

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Archived TikToks from EADEM (@eadem.co). 151 saved TikToks, 50 removed from the profile.

8"The Coquito I Remember and the Coquito I Created." Inspired by the memories, rituals, and recipes that shape us, @Raquel Yvette Reichard reflects on how traditions can evolve while still holding onto where we come from. That same spirit inspired Le Chouchou in Coquito Dulce-a shade rooted in the warmth and nostalgia of a beloved Puerto Rican tradition, reimagined through beauty. What are some of the food traditions you grew up with? And how have you made them your own? Read the full article through the link in our story.
It started with a vision and ended with a feeling. A behind-the-scenes look at the mood board that brought Churro de Canela to life. Photographs that tell stories between generations. Memories unlocked through beauty, food, texture, and touch. A collection of references rooted in the details we inherit—and the ones we carry forward. A glimpse into the feeling behind the work. Shop now at eadem.co and @Sephora, online and in store.
ONE ICON. MANY MOODS. The clinically tested Le Chouchou Lip Softening Balm you know, in a shade for wherever the day takes you. Which shades are coming with you?
3A playlist inspired by our new Le Chouchou shades in Churro de Canela and Coquito Dulce. What would you add to the mix? Listen to the playlist through the link on our story.
6After 2 weeks of using Le Chouchou: 💧 97% said lips stayed hydrated most of the day  🥤 97% said hydration lasted even after eating or drinking  ✨ 97% said lips looked + felt smoother  🫶 100% said it was gentle enough for daily use 🫧 100% said lips felt soothed even when dry or irritated  💋 94% said it worked better than any lip balm they’d tried Long-lasting moisture. Smoother lips. Daily-use comfort. The proof is on your lips.
NOW AVAILABLE on eadem.co and @sephora, online and in stores ✨ TWO! NEW Le Chouchou Lip Softening Balms. Two new shades, one clinically tested peptide formula made to soften, smooth and deeply moisturize dry, flaky lips: CHURRO DE CANELA 🤎 A soft, cool-toned brown for effortless definition and plush, glossy shine, scented with warm cinnamon sugar. COQUITO DULCE 🥥✨ A luminous rosy mauve glaze with multidimensional holographic shimmer, scented with condensed coconut milk. Why choose when you can have both? SWIPE ON, KISS OFF.
Behind Churro de Canela and Coquito Dulce are stories we’re proud to tell. This campaign was created with intention—to celebrate the richness and diversity of Latin culture through the people who live it every day, both within our team and across our community. From traditions passed down at home to the flavors, rituals, and memories that inspired these shades, every detail was created with care, respect, and gratitude for the culture that brought them to life. To everyone who shared their stories with us: thank you. This campaign is as much yours as it is ours What memory does it bring up for you? We’d love to hear it in the comments. Shop Churro de Canela and Coquito Dulce at eadem.co and @Sephora, online and in stores.
YOUR NEW LE CHOUCHOU IS HERE. Shop Churro de Canela and Coquito Dulce now at eadem.co and @sephora Which one are you opening first? 🤎 Churro de Canela: soft, cool-toned brown with plush shine and warm cinnamon sugar. 🥥 Coquito Dulce: luminous rosy mauve with holographic shimmer and condensed coconut milk.
INTRODUCING LE CHOUCHOU LIP SOFTENING BALM IN CHURRO DE CANELA 🤎 & COQUITO DULCE 🥥 SHOP NOW on the @sephora app today and @eadem.co tomorrow. Two new shades for two different moods: 🤎 CHURRO DE CANELA - Soft, cool-toned brown with effortless definition, plush shine and a warm cinnamon sugar scent. 🥥 COQUITO DULCE - Luminous rosy mauve with multidimensional holographic shimmer and a condensed coconut milk scent. These stories began within our team, but they were never meant to end there. So many of you recognized yourselves in these moments: the teasing, the recipes made by feel and the hug that makes you feel like a child again. Thank you for adding your memories to the conversation, what others came back to you? Two deeply personal stories. One clinically tested formula. Science meets soul, always in conversation.
SEE THE NEW LE CHOUCHOU SHADES IN ACTION. ✨ Set your alarms: first access starts TOMORROW on the @sephora mobile app. A closer look at Churro de Canela and Coquito Dulce: 🤎 Churro de Canela: a soft, cool-toned brown with plush shine, scented with warm cinnamon sugar. 🥥 Coquito Dulce: a luminous mauve glaze with multidimensional holographic shimmer, scented with condensed coconut milk. Shop them first 9.1 on the @sephora app. Available 9.2 on @eadem.co and sephora.com, and 9.3 in @sephora stores.
SWIPE ON, KISS OFF. Coquito Dulce brings a luminous rosy mauve glaze, multidimensional holographic shimmer and the creamy sweetness of condensed coconut milk. Under the shine, our clinically tested peptide formula softens, smooths and deeply moisturizes even the driest, flaky lips. Soon to be yours.
Coquito Duice: Behind the scenes of a story told across generations. This campaign began long before the cameras started rolling. It began with family photographs, recipes, sayings and stories shared across our Latin American and Caribbean team. We invited our mothers to reflect on the women who shaped them and recorded their real voices and memories. The details belonged to each family, but together they shaped Coquito Dulce, from its name and shade to the grandmother and granddaughter at the heart of the film. What recipe, saying or tradition connects the women in your family?
ICONIC DESIGN. SERIOUS SKINCARE. Nothing about Le Chouchou is accidental. The cushiony goop. The shade and shimmer designed to wear beautifully across skin tones. The weight, shape, and look of the tube. The signature sculpted metal applicator, designed to feel soothing as it glides across the lips of all shapes and sizes. Inside is a clinically tested peptide formula made to soften, smooth and deeply moisturize dry, flaky lips. In a third-party consumer study, after two weeks of use, 94% said Le Chouchou worked better than any other lip balm they had tried. Every detail is considered to make the whole experience stronger. For us, that is science meets soul. Shown here in Coquito Dulce, a rosy mauve with multidimensional holographic shimmer and condensed coconut milk scent. Available 9.1.26 on the @sephora app and 9.2.26 on @eadem.co.
7THE LOOK: A luminous rosy mauve glaze with multidimensional holographic shimmer that catches the light as you move. THE BALM: Clinically proven to soften, smooth and deeply moisturize dry, flaky lips. Gentle Hibiscus Flower Extract supports natural renewal, while Brazilian Açaí and African Mongongo butters deliver deep, lasting moisture in a cushiony, never-sticky balm. THE SCENT: Condensed Coconut Milk for the creamy sweetness of coquito before the first sip. Available 9.1.26 on the @sephora app and 9.2.26 on @eadem.co.
Every abuela has her own coquito recipe, and every family swears theirs is the best. Ours started with that same memory: her stirring the pot, the smell of coconut and cinnamon filling the kitchen, and you walking in for a hug before you even said hello. Some comforts can't be bottled. This one comes close. SWIPE ON, KISS OFF. Coquito Dulce, the newest shade of Le Chouchou Lip Softening Balm, launches 9.1.26 exclusively on the @sephora app, 9.2.26 @eadem.co
Three generations helped tell our next story. Across our Latin American and Caribbean team, spanning Puerto Rican, Dominican, and other family histories, the details were different. The recipes, sayings, and traditions belonged to each family. But everyone recognized the same feeling: the warmth of a grandmother's hug. Those memories helped shape what we're revealing next, from the product and its name to the campaign itself. What did your grandmother do that always made you feel cared for? COMING SOON.
7Every family has a woman who knows the recipe, the gossip, and exactly what you need before you say it. This one is for her. Who are you thinking of?
There’s always room for one more. What do you think is coming next?
4Inspired by what happens when sisters and cousins get together: interruptions, unsolicited advice, a little trouble, and looking amazing through all of it. Tag the friend who steals your Le Chouchou and calls it sharing 😏
4Churro de Canela comes in the same clinically tested Le Chouchou formula: a daily peptide lip treatment that softens, smooths and deeply moisturizes dry, flaky lips. In a third-party consumer study, immediately after first use, 97% said their lips felt more hydrated, 94% said they felt softer and 100% said they felt soothed and more comfortable. After two weeks, 94% said Le Chouchou worked better than any other lip balm they had ever tried. Serious skincare. Now in a soft, cool-toned brown. Arriving 9.1.26 on the @sephora app and 9.2.26 @eadem.co
Everything you love about Le Chouchou, in Churro de Canela. A glossy wash of cool-toned brown, the comforting scent of warm cinnamon sugar and our signature metal applicator. Arriving 9.1.26 on the @sephora app and 9.2.26 @eadem.co
10Our team still laughs about the panic of forgetting to start the rice or defrost the chicken before your mom got home. Different family histories, familiar feelings (of fear😂). Swipe for our memories behind Churro de Canela, and tell us yours🤎
7THE LOOK: A soft, cool-toned brown that gives lips effortless definition with plush, glossy shine. THE BALM: Clinically proven to soften, smooth and deeply moisturize dry, flaky lips. Gentle Hibiscus Flower Acids support natural renewal, while Brazilian Açaí and African Mongongo butters deliver deep, lasting moisture in a cushiony, never-sticky balm. THE SCENT: Warm Cinnamon Sugar for the comforting sweetness of a freshly made churro. Available 9.1.26 on the @sephora app and 9.2.26 on @eadem.co
Some recipes are made with measurements. This one comes with interruptions, unsolicited advice, and somebody stealing your Le Chouchou. SWIPE ON, KISS OFF. Churro de Canela, the newest shade of Le Chouchou Lip Softening Balm, arrives 9.1.26 exclusively on the @sephora app.

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