@why.cgi
WHY.CGIBehind the scenes @tacobell 🌮🔔 Here’s how we brought our viral video for Taco Bell to life. The bell in the brand’s name was all the inspiration we needed. We turned it into a giant CGI object raining tacos over the streets of New York. The idea was to use the brand’s own symbol and make it feel real. We started with the creative concept and sketches, filmed the footage in New York, and then built and integrated the CGI to make everything come together seamlessly. If your brand needs a bold, visually powerful campaign, we’re here to make it happen. Reach out at [email protected] #tacobell
On the profile · Jun 24, 2026