@sxsw
SXSWBrian Hobbs, VP of Music at SXSW, saw #KendrickLamar’s rise firsthand at #SXSW during the famous #Illmore showcase in 2013. 🔥 Now, he's sharing advice for the next generation of artists. Ready to take the stage? 🎤 Showcasing Artist applications for #SXSW2027 close on 11/20. Link in bio. 🔗
On the profile · Nov 10, 2026