@photoshop
PhotoshopPhotoshop user of 23 years, Executive Creative Director and Designer, Rich Tu (rich_tu on IG) shares his concepts, insights and process of his psd files and where their motivation and craft stems from. Not only an ECD and creative in the industry, a prof at the School of Visual Arts, Rich is hands-on with students sharing his knowledge with the next generation of world-class creatives. Rich Tu rewinds to the Photoshop work that helped shape his career, from teaching himself Photoshop to creating work for major brands and publications. He breaks down the line work, vector shapes, layer masks and color exploration behind his visual style, plus the instinctive part of the process: sliding, tweaking and adjusting until it feels just right. A detailed look at some of the most influential creatives with a high-bar for their craft.
On the profile · Sep 24, 2026