@madewell
madewellJeans get passed down. So do stories. This Mother's Day, we're exploring our history with denim—from what we wore as kids to what we saw our moms wear. We're calling it Jeans Generation because jeans are just that: multigenerational. In honor of Mother’s Day, we’re donating $30,000 to Every Mother Counts because every mother deserves to have a safe pregnancy and birth.
On the profile · May 6, 2026