@gap
GapThe piece that started it all. A limited run of the Happy Stripe Sweater is back, tomorrow. Once a cultural phenomenon in the early aughts, now fondly remembered on countless Substacks. We're reissuing the original icon, in a 100% cotton hand-knit. Worn here by fashion writer and Happy Stripe expert @liana.ava . When Liana wrote her @Vogue piece "Why Does Everyone Have Such Good Memories of the Gap Holiday Chunky Turtleneck?", it immediately went viral, unlocking past holiday moments, and happiness, for readers. "It's like dopamine slathered all over your body," says Liana. "We've waited and we waited and we waited — and now the new Happy Stripe Sweater is here." Limited drop available 11.13 at 12 p.m. ET / 9 a.m. PT. Online in the U.S. + on the Gap app.
On the profile · Nov 12, 20:54