@fentybeauty
Fenty BeautyComin' thru with the receipts on this one! We pushed our Fluid Flex Foundation technology in our NEW foundation to show exactly what this formula can handle. Bending + stretching with movement while staying smooth without creasing or settling :head_shaking_horizontally: THE FLEX IS REAL: ↔️ Bends + stretches with movement 💦 Resists creasing, sweat, humidity + transfer 〰️ 94% agree it doesn’t settle into fine lines* ⏰ Up to 12HR natural matte wear 🫧 Lightweight, medium + buildable coverage ✨ Helps control oil + shine all day 🎨 Color-true pigments help resist oxidation All that movement and still smooth. Now THAT’S a flex. 💪🏾 *In a consumer study of 33 people.
On the profile · Aug 20, 2026