@fentybeauty
Fenty BeautyBeauty changed forever in 2017. Pro Filt’r Soft Matte was there from day one as Rihanna’s vision of beauty where everyone could see themselves reflected. What followed was bigger than a launch. It became a movement that reshaped expectations, expanded shade ranges across the industry, and forever changed the conversation around inclusion in beauty. Before we retire this legend, we’re looking back at some of the career highlights. You made it an icon. You inspired what’s next, so get ready! 👀 Until then, shop the OG globally at our retailers and on fentybeauty.com for 50% OFF. Check online if your local store is out of stock!
On the profile · Jul 19, 2026