@dritanalsela
Dritan AlselaFrom “Fuck Matcha” to “Fuck Law 21/2024”. Many people thought that “Fuck Matcha” was simply a campaign against a drink. It never was. Matcha became a symbol of a culture that, in my opinion, values trends, marketing and profit more than authenticity, craftsmanship and respect for the origin of a product. The slogan was never really about Matcha itself. It was about defending values. Today I see the same conflict on a much bigger scale. Law No. 21/2024, adopted in Albania, is not just another legal amendment. In my view, it changes the relationship between economic interests and protected nature by allowing developments in areas that were created to preserve biodiversity for future generations. That is why this law has become one of the central issues in the current public debate and why it has also attracted attention at the European level. For me, the connection is obvious. If “Respect the Beans” meant respecting the origin of coffee, then “Respect the Nature” means respecting the origin of life itself. The discussion is not about being against tourism or against investment. Every country needs development. The real question is whether development should come at the expense of protected landscapes that cannot be replaced once they are lost. That is why “Fuck Law 21/2024” is not just another slogan. It expresses the same principle that inspired “Fuck Matcha”: when short-term profit is placed above long-term values, something essential is lost. Yesterday I chose to defend coffee culture. Today I choose to defend nature. Respect the Nature.
On the profile · Jul 10, 2026