@drinkbenny
BennyWe’ve always dreamed of collabing with other indie female-founded brands like this!! SO a major pinch me moment When we knew we were launching a holiday limited edition flavor, we knew that working on a super unique bespoke piece of merch would be the cherry on top We’ve always been super inspired by Poppi’s merch (how iconic are those bathrobes??) PJs by PJ were our ~dream~ collaborator - we’d seen them on social and loved their content, and reached out with a cold email. It was an instant “yes” and their first brand collab print, too!! We collaborated with Phoebe, their amazing founder, on a custom print, including some fun easter eggs like mini Benny cans, rats (for Emma Leger and for the Nutcracker - iykyk), some of the flavor notes of our Sugar Plum Fairy flavor. We’ve been dying by the content, and can’t wait to get these PJs (and cans) into even more hands!
On the profile · Dec 1, 2025