@drinkbenny
BennyBringing back this trend to share the BTS of our Target launch. 1. We wanted to go and “wow” Target in-person after our first very positive virtual meeting. The business couldn’t afford the flights to Minneapolis, so we put them on our personal credit cards. 2. Target’s first order was 4x what we were expecting (yay!!) but we had a few days (while we were on our Canadian tour!) to try and pull together the cash to make that much product. 3. We have essentially zero brand awareness in the US, so launching alongside celeb-founded brands has been very scary. 4. We still aren’t sure if our truly good-for-you formula resonates with mass US consumers when they’re used to some really artificial ingredients. The mean reviews we’ve received have definitely shook our confidence a bit. 5. Our team is only 3 full time employees (who we adore!) but it’s been difficult to scale a now multi-million dollar business only with the three of us. 6. Investors still want more proof points of traction (even after Target placed their second $1M+ order!!!), so while the business is “making money” we’re investing basically every cent back into inventory 7. Since we have very little brand awareness, we’ve struggled to find brands and creators who want to work with us! We’re so grateful for the partners who have #femalefounder #targetfinds #targetmusthaves #energydrink #drinkbenny
On the profile · Nov 25, 2025