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@daveydidmyhair

Davey Matthew

For @Valentina Ferrer #metgala2025 look , @marcjacobs marcjacobs had requested to pull inspiration from the iconic Veronica Lake, whose glamorous persona and “peekaboo” wave became a symbol of resilience and feminine independence. I had the privilege of partnering with @milkshake usa #milkshakehair to ensure the glamour lasted long into the evening. Beyond the incredible product performance, the scent and texture is luxuriously divine. 
 So you wanna know how we did it?! Keep reading :) Any great style starts with a great cut. To assist with this I applied the Leave in Conditioner to prep the hair for cutting by improving combability and slip. Next the Incredible Milk was used to prepare the hair for vigorous styling. Among its multitude of benefits, I reached for this to provide protection, nourishment and incredible softness. The Volumizing Mousse was applied liberally during the round brush blowdry not only to plump up the hair, but also to provide memory and hold, ensuring her waves last all night. During the heat styling the Flexible Hairspray was applied to each section prior to iron work to provide heat protection and hold, while remaining brushable for the finished style A pro tip is to use a bit of Dry Shampoo at the roots as I take down the set to add a little grip for a slight back comb, and to proactively fight and remove any oil that may show up during a long night under the hot lights of photographer’s flashes After achieving the desired end style Extra Strong Hairspray was used to lock her waves in place, highlighting that signature peekaboo.
 To finish a light mist of Incredible Oil was veiled over to provide instant shine and to really pop her waves underneath the bright flash of photographers. #paidpartnership

On the profile · May 8, 2025