@coolibar_
CoolibarYou've heard of melanoma. But squamous cell carcinoma is the skin cancer most people have never had a conversation about — and it affects 1.8 million Americans every single year. ☀️ SCC is the second most common skin cancer in the U.S. It develops from cumulative UV exposure over time, and it most often appears on the face, neck, forearms, and hands — the areas with the most daily sun contact. The good news is that consistent daily protection makes a real, measurable difference. Research shows that daily sun protection alone reduces SCC risk by 40%. That is a significant reduction from one simple habit built into your routine. UPF 50+ clothing blocks 98% of UVA and UVB rays all day long. No reapplication every two hours. No missed spots. No fading coverage. You get dressed and you are protected from sunrise to sunset. Sunscreen is still an important part of the equation. But the most consistent protection is the kind you wear — not the kind you have to remember to reapply. 🤝Save this and share it with someone who loves the outdoors. # The earlier you know about SCC, the more you can do about it. Share this with someone who spends time outside.#wearyourwellness #sunprotection #sunprotectiveclothing #upfclothing
On the profile · Jul 29, 2026