@coolibar_
CoolibarLet’s talk about why we’re switching from sunscreen-only to UPF 50+ 👇 Sunscreen alone, the reality: 🧴 Needs reapplying every 2 hours — more if you’re swimming or sweating ⏰ Takes 15-20 min to actually absorb before sun exposure (most people skip this) 🌊 “Water resistant” still means it wears off in the water within 40-80 min 🧪 Chemical filters can irritate sensitive skin or eyes 💸 You’re re-buying bottles all summer, every summer 😬 Missed spots = uneven protection (backs of hands, ears, hairline — the classics) UPF 50+ clothing, the upgrade: ☀️ Blocks 98% of UVA and UVB rays — consistently, no matter how long you’re outside 🚫 No reapplication. Ever. Put it on once, protected all day 🌊 Doesn’t wash off, sweat off, or wear off mid-activity 🧵 The Hightide swim shirt is chlorine + saltwater resistant, so it holds up wash after wash #sunprotection #skincareawareness #uvprotection #skintok
On the profile · Jul 13, 2026