@coolibar_
CoolibarMost people think skin cancer is something that happens to someone else. These stats say otherwise. Melanoma cases are estimated to be up 10.6% in 2026 compared to 2025. That means right now, this year, 112,000 Americans will be diagnosed with invasive melanoma — and that number has climbed 46.6% over the past decade alone. This is not a rare disease. This is the most common cancer in the U.S. — and the sun is its #1 driver. Here is what the data actually tells us: UV radiation from the sun is responsible for about 86% of melanomas. Not genetics. Not bad luck. The sun. And most of those cases are preventable with daily protection. The good news — and there is good news — is that when melanoma is caught early, the 5-year survival rate is over 99%. Early detection is everything. And prevention starts before you ever step outside. Coolibar exists because we believe sun protection should be something you wear, not something you remember to apply. UPF 50+ clothing blocks 98% of UVA and UVB rays — all day, without reapplication. Save this. Share it with someone you love who spends time outside. This series is just getting started.
On the profile · Jun 29, 2026