@cocokind
cocokindNaming a product is harder than you think and Soft-Glow Illuminator, was not our first instinctual choice 👀 When we were naming Soft-Glow Illuminator, we went through more iterations than you even see here. but we kept coming back to one question: **what does this product actually give you?** Not glitter. not a metallic highlight. not an over-the-top shimmer. Just a soft, universal glow that’s flattering across skin tones + wearable enough for every day. 🤍 Sometimes, the best name is simply the one that tells you exactly what you’re getting. ✨ Shop Soft-Glow for 25% off now during our shopwide sale! #CocokindSpotlightDay
On the profile · Oct 5, 2026