@beckiehart
Beckie HartFinally got to experience the @INITIO Parfums Privés store in Covent Garden ✨ The whole concept is built around matching fragrance to your emotions - so rather than just browsing, you're actually guided through the process in their Feel Lab. It makes choosing a scent feel really personal! I was matched with with Can't Get Enough and it's already become a permanent fixture on my dresser 🖤 *AD #londonhotspots #luxurylondon
On the profile · Apr 20, 2026