@barelyfilteredpod
Barely FilteredFemininity Is a Superpower: Inside Durana Elmi’s Leadership at Cymbiotika In this powerful episode, we sit down with Durana Elmi, co-founder and COO of Cymbiotika—the wellness brand reshaping the supplement industry and redefining leadership through innovation, empowerment, and holistic wellness. From launching a passion project in 2018 to creating a $100M+ lifestyle movement, Durana shares her journey of building a female-forward company where 67% of the workforce is women. She opens up about embracing femininity in business, raising strong daughters, and how motherhood and emotional intelligence became her superpowers. We dive into Cymbiotika’s most loved products and exciting retail expansions to Target and more. Tune in for a conversation full of purpose, power, and passion! @Durana Elmi @Cymbiotika @Auroraculpo
On the profile · May 9, 2025