@aveda

Aveda

For Robert Repta (@vonrepta), Associate Director of Global Packaging, it was incredibly rewarding to see how his work would connect with the diverse Aveda community. “The One For All packaging was designed to celebrate the beauty and energy within all of us,” he says. “We used a metallic gold substrate, something unlike anything else in our franchises, to express the preciousness and individuality of every person. The abstract floral illustrations capture a sense of movement, joy, and vitality. Together, the gold, the bursts, and energy reflect the spirit of both the product and the campaign.” #OneForAll

On the profile · Sep 26, 2026