@aveda
AvedaSummer naturally shifts blonde tones warmer—UV, heat, and minerals can all contribute to brassiness. A violet-based toning shampoo helps neutralize unwanted yellow and orange tones while gently cleansing, keeping blonde brighter and more balanced between appointments ✨ Used consistently, it helps maintain a cooler, more refined tone—without adding extra steps to your routine! #Aveda #BotanicalRepair #BlondeCare #PurpleShampoo #HealthyHair
On the profile · Jun 19, 2026