@allure
AllureFragrance has the power to inspire and seduce, to calm and uplift. And finding the best, is no easy task. Our decisions don't happen overnight or in one long meeting. It's a yearlong process that happens steadily, in the background, as we conduct interviews with experts, meet with brand founders, and attend launch events. What does happen in our Best of Beauty Meetings? A lot of deliberation, just like this. Sit down with our editors and take a glimpse at what some of our final meetings look like, and don't forget to see all of this year’s winners at the link in bio.
On the profile · Oct 7, 2026